A hat-seller who was passing by a forest decided to take a nap under
one of the trees, so he left his basket of hats by the side.
A few hours later, he woke up and realized that all his hats were gone.
He looked up and to his surprise, the tree was full of monkeys and they had taken all
his hats.

The hat-seller sits down and thinks of how he can get the hats down.
While thinking he started to scratch his head. The next moment, the monkeys were doing
the same. Next, he took down his own hat, the monkeys did exactly the same. An
idea came to him, he took his hat and threw it on the floor and the monkeys
did that too. So he finally managed to get all his hats back.

Fifty years later, his grandson,Tim, also became a hat-seller and
had heard this monkey story from his grandfather. One day, just like his
grandfather, he passed by the same forest. It was very hot, and he took a nap under
the same tree and left the hats on the floor.

He woke up and realized that all his hats were taken by the monkeys on the tree. He remembered his grand father’s words, started scratching his head and the monkeys followed. He took down his hat and fanned himself and again the monkeys followed. Now, very convinced of his grandfather’s idea, Tim threw his hat on the floor but to his surprise, the monkeys still held on to all the hats. Then one monkey climbed down the tree, grabbed the hat on the floor, gave him a slap and said,

“You think only you have a grandfather?”

This life is dynamic, the strategy that works today may not work tomorrow, hence, the need for continuous innovations.

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